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The Art of Living Propels a Powerful Shift Toward Sustainable Agriculture

In a transformative effort to reshape Indias agricultural landscape, a strong collaboration between The Art of Living Social Projects, Deutsche Gesellschaft fr Internationale Zusammenarbeit (GIZ), key Indian ministries, and NABARD is propelling a nationwide shift toward sustainable farming practices. This project focuses on advancing agroecological techniques in Karnataka, Madhya Pradesh, and Assam, with a particular emphasis on elevating women in agriculture – a cause deeply aligned with The Art of Living Social Projects’ commitment to agricultural sustainability and women’s leadership in rural development.

A traditional start paves the way for an immersive journey

Encouraging Women Leaders in Agriculture

A key element of the Agroecological Transformation Processes in India (SuATI) project is the training of women leaders in agriculture. Over 4,000 Krishi Sakhis (women farmers) have already been enabled with knowledge in natural farming, transforming not just their farming practices, but their roles as change agents in their communities. These women are fostering eco-friendly practices, inspiring local progress, and becoming pillars of positive change in rural India.

Intensive training in natural farming to revitalise rural economies

Expanding Reach: Training Cluster Coordinators

To further amplify this impact, 140 Cluster Coordinators will receive specialised training to expand the adoption of agroecological practices through Women’s Self-Help Groups (SHGs). The Art of Living Social Projects’ holistic approach enhances this initiative by incorporating Sudarshan Kriya, a powerful breathing technique known for its benefits in stress management and emotional resilience. This unique combination of practical farming knowledge and emotional well-being ensures that the Krishi Sakhis are not only skilled in sustainable agriculture but also geared to lead, mentor, and inspire others in their communities.

Intensive Training for Cluster Coordinators

The first batch of 40 Cluster Coordinators recently completed an intensive training session at The Art of Living International Center in Bengaluru. The organisation, renowned for its sustainability and climate action initiatives, provided these coordinators with the tools, knowledge, and inspiration needed to promote natural farming in rural areas. Equipped with essential skills and inspired to lead change, these supervisors are now ready to promote climate-resilient farming practices across the region. Collaborating closely with an empowering network of Krishi Sakhis, they are set to ignite a self-sustaining agricultural revolution contributing to rural resurgence.

Reshaping Rural Development through Women

The SuATI project demonstrates the transformative power of women-led, localised initiatives in driving meaningful change in rural India. By uplifting women farmers, the project not only advances agroecology but also strengthens rural resilience and enhances food security. Through the collaboration of The Art of Living Social Projects, GIZ, and Karnataka-SRLM, a future is being paved where women will play a pivotal role in transforming India’s agricultural landscape, reshaping the very fabric of rural development. Armed with knowledge and leadership skills, Krishi Sakhis will transform agriculture from the ground up – creating a ripple effect that will resonate throughout their communities for generations to come.

About The Art of Living Social Projects

The Art of Living, inspired by the vision of Gurudev Sri Sri Ravi Shankar, is a global non-profit organisation dedicated to nurturing peace, well-being, and humanitarian service.

By promoting eco-friendly farming practices and providing essential training to rural communities, The Art of Living is addressing challenges of food security and environmental sustainability. The organisation places a special emphasis on women’s leadership, offering them the skills and resources to drive change, creating a ripple effect that contributes to the social and economic upliftment of entire communities.

In addition,The Art of Living is actively involved in other critical areas, including water conservation, afforestation, renewable energy, waste management, and rural development. Through these combined efforts, The Art of Living is creating a more sustainable, resilient, and harmonious future for all.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakarhttp://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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