HELL ENERGY DRINK Launches Electrifying New Premium Energy Drink, HELL ENERGY DRINK – BLACK CHERRY

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Ravindra Kirti Founder Mojo Patrakar
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HELL ENERGY DRINK, one of the fastest-growing energy drink brands in the world, is expanding its range in India with the launch of its latest variant, HELL ENERGY DRINK – BLACK CHERRY.

Enriched with exotic taste and backed by HELL ENERGY DRINK’s renowned quality, HELL ENERGY DRINK BLACK CHERRY brings a refreshing and delicious twist to the energy drink category with its bold attitude. It is perfect for flavour seekers who are looking for a unique experience in their drinks.

HELL ENERGY DRINK Launches Electrifying New Premium Energy Drink, HELL ENERGY DRINK – BLACK CHERRY

HELL ENERGY DRINK – BLACK CHERRY combines the intense taste of black cherries with HELL ENERGY DRINK’s original formula. Infused with multiple B-vitamins and no added preservatives, it delivers an unforgettable flavour in every can. It is a tempting and refreshing black cherry-flavoured energy drink that captures a most craved vibe in a single sip. This special black cherry taste comes in a distinctive, stylish, and purple-black packaging.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK BLACK CHERRY is not just a new flavour, but a statement. With this launch, we are reconfirming our promise to bring globally benchmarked products that speak to the fearless new Indian consumer and are aligned with the evolving consumer preferences. HELL ENERGY DRINK – BLACK CHERRY adds to our expanding portfolio in the Indian market and reflects our continued focus on product innovation and differentiated flavour offerings.”

The new variant will initially be available across general trade, modern retail, and quick-commerce platforms in key cities such as Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, and Chandigarh.

The launch is supported by targeted Digital First marketing initiatives, resonating with Gen Z and millennial consumers, and aimed at maximising visibility and engagement. It further amplifies its identity as a fearless, youth-first disruptor in India’s energy drink space.

With the introduction of its new variant in India, HELL ENERGY DRINK continues to strengthen its growing India portfolio and further its ambition towards becoming the go-to energy drink in the country.

About HELL ENERGY DRINK
HELL ENERGY DRINK is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY DRINK’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory, ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com/ind.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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