Jeep India Carves a Record Path: Taking Culture, Faith and Innovation All the Way to Bappa

By
Ravindra Kirti Founder Mojo Patrakar
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Jeep India has made history this Ganeshotsav with its unique initiative Trail of Faith, which has been officially recognised by the Asia Book of Records and the India Book of Records for the Largest Digital Collection of Ganpati Wishes wrapped on a vehicle.

Jeep India Carves a Record Path

Launched on 27 August 2025, the campaign invited devotees across the country to submit prayers digitally via QR codes, Jeep India’s website, dealerships, CRM touchpoints, and community platforms. Each wish was printed onto a specially designed wrap on a Jeep Wrangler, turning it into a moving tribute to Lord Ganesha.

Within the first week, the initiative received over 110,000 wishes, and by Visarjan, the total had crossed 1,96,847 lakhs nationwide. In a symbolic and historic moment on 6 September 2025, the Jeep Wrangler -adorned with thousands of prayers-pulled the revered Khetwadi Cha Raja idol, becoming Bappa’s ‘vaahan’ for the day.

Kumar Priyesh: Business Head & Director, Automotive Brands, Stellantis India said, “Trail of Faith digitised the collective prayers of devotees and gave them physical form on the Jeep Wrangler. To see this faith move alongside Bappa himself was truly historic.”

Sunil Kumaran, CEO, BIG FM, added “BIG FM is delighted to have played a role in an initiative that seamlessly fused tradition with technology, creating a truly unique celebration of faith for millions.“

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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