Flipkart’s Big Billion Days Takes Outdoor Innovation to New Heights. Literally

By
Ravindra Kirti Founder Mojo Patrakar
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Where most brands compete for space on crowded billboards, Flipkart has claimed the skies. In a first-of-its-kind out-of-home (OOH) innovation in India, Flipkart has transformed vast farmlands near Bengaluru and Kanpur airports into giant crop-circle-like formations announcing the arrival of its flagship Big Billion Days (BBD) Sale.

Bengaluru Airport

The massive installations, spanning acres of land, are visible to thousands of passengers flying in and out of Bengaluru and Kanpur every day, serving as a striking reminder of the upcoming sale.

This never-before-seen activation reinforces the brand’s promise that this festive season, “Kuch Bhi Ho Sakta Hai” is more than just a line, it’s a lived reality.

Flipkarts Big Billion Days – OOH Innovation

Video:youtu.be/WGDhdb18aq0

By taking its message sky-high, Flipkart has reimagined outdoor advertising and added a new dimension to creative brand storytelling in India.

Pratik Shetty, VP – Marketing & Growth at Flipkart, said, “Big Billion Days has always been about creating those magical, almost unbelievable moments for India. Crop circles have always carried a sense of mystery, and turning them into giant media canvases felt like the perfect way to say: that this BBD anything, truly anything, is possible. It’s not just about announcing a sale, it’s about giving people a taste of the magic before it even starts.”

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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