Bisleri International Secures Two-Year Partnership as Official Beverage Partner of the TATA Women's Premier League

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Ravindra Kirti Founder Mojo Patrakar
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Bisleri International, India’s leading packaged drinking water brand, is gearing up to power India’s exciting women’s sporting league, the Tata Women’s Premier League, as its Official Beverage Partner for the next two seasons. 

 

Bisleri International Secures Two-Year Partnership as Official Beverage Partner of the TATA Women’s Premier League


Launched in 2023, the Tata Women’s Premier League has rapidly elevated the visibility and aspirations of women’s cricket in India, uniting top domestic and international talent on one premier stage. 


Commenting on the bid win Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International, said, “We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”


BCCI Secretary, Devajit Saikia added, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”


The tournament, which is set to kick-off from January 2026, will be amplified through limited-edition packs, followed by strong on-ground visibility via visicoolers and iceboxes in team dugouts, while also engaging fans with in-stadium hydration support. The brand is further exploring experience-led interventions and a roll-out of exciting digital content to extend the excitement beyond the stadium. 


Bisleri International today has one of the largest sports marketing portfolios across India and the UAE, with 60+ associations across various genres of sports – cricket, hockey, tennis, badminton, marathons, rugby, table tennis, golf, and more. This association further strengthens Bisleri’s growing presence in the sports ecosystem, reinforcing its dedication to fostering a culture of fitness, resilience and hydration excellence for athletes and fans alike.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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