Philips Home Appliances Teams up with Wheel of Fortune, the No.1 Game Show Worldwide for a Nationwide Consumer Campaign

By
Ravindra Kirti Founder Mojo Patrakar
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Philips, one of India’s most trusted home appliance brands, has announced a new consumer engagement partnership with Wheel of Fortune India, bringing an exciting opportunity for consumers to step into the spotlight and experience the thrill of playing on national television.
 

Philips X Wheel of Fortune
 

Through this unique association, Philips is giving its consumers a chance to be part of Wheel of Fortune India and play the iconic game alongside Bollywood superstar Akshay Kumar. As part of the campaign, 15 lucky Philips consumers will be selected to appear on the show, turning everyday purchases into extraordinary, once-in-a-lifetime experiences.
 

The contest is open to consumers who purchase any Philips product worth Rs. 1,500 or more. Post purchase, consumers can participate by scanning a QR code available at retail outlets, completing a simple registration process, and entering the ‘Spin the Wheel’ contest.
 

“Wheel of Fortune is a format that naturally brings families together, and that is a space where Philips has always belonged. This partnership allows us to create a meaningful moment for our consumers by combining the trust they place in our products with the joy of shared entertainment. As a brand present in millions of Indian homes, we are excited to offer consumers a once-in-a-lifetime opportunity to step onto national television and be part of a show that is rooted in fun, familiarity and everyday viewing moments.” said Pooja Baid, Chief Marketing Officer, Versuni India.
 

Recognised by Guinness World Records as the World’s Most Popular TV Game Show and honored with the Daytime Emmy® Award for Outstanding Game Show, Wheel of Fortune has enjoyed unparalleled global success. The campaign is live across 18000+ retail outlets, inviting consumers across the country to take their shot at playing Wheel of Fortune India on national television. In addition to the opportunity to be on the show, consumers also stand a chance to win assured rewards through the Spin the Wheel challenge.
 

About Versuni
Versuni’s purpose is turning houses into homes. As a house of home appliances brands, Versuni markets: Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents to its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Philips, Saeco and Gaggia products are sold under trademark license from Koninklijke Philips N.V. Products under the Philips brand include the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier and AquaTrio Cordless Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers across the globe and a footprint in over 100 countries.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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