Feel the Sound of Winning: Music Star BOHEMIA Joins the Parimatch Squad

Parimatch is proud to announce a new partnership with BOHEMIA, THE PUNJABI RAPPER. This artist steps into the Parimatch Squad, a project that brings together creators from different backgrounds and sounds, ​​featuring high-energy collaborations and dynamic digital content that connects music, lifestyle, and culture.
 

Music Star BOHEMIA Joins the Parimatch Squad
 

BOHEMIA is a pioneer of Punjabi rap and one of the earliest voices to bring desi hip-hop to a global audience. He is famous for his honest lyrics and amazing sound. For more than twenty years, BOHEMIA has influenced urban music in many countries. His songs tell personal stories over modern beats, making him an important voice in international hip-hop.
 

BOHEMIA’S journey has been shaped by life between Pakistani and American cultures, where he developed a strong sense of independence and creative freedom. He built his career by following his own path and staying true to his vision, which helped him stand out in a fast-changing music industry. His work continues to reflect a mindset focused on authenticity, resilience, and exploring new directions in music.
 

​​“Joining the Parimatch Squad is amazing. Music has no borders, and it can connect us all. Together with the team, we will bring fresh sounds and vibrant energy to every listener. I am excited to share this journey with fans around the world,” shared BOHEMIA.
 

“Music brings the spirit of victory to life, and the Parimatch Squad amplifies creators who combine bold ideas and creativity in everything they do. Their sound invites people to connect, feel inspired, and celebrate achievements together,” commented a Parimatch Press Office.
 

Parimatch will bring fans closer to the artists through collaborations and live experiences that highlight the creativity and individuality of each member. Follow Parimatch on Instagram to stay updated on exclusive content, artist collaborations and latest updates from the Parimatch Squad.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.