ACE Unveils Next-Gen BS-V(CE-V) Backhoe Loader at Bauma Conexpo 2024

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Ravindra Kirti Founder Mojo Patrakar
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Action Construction Equipment Ltd. (ACE), India’s leading manufacturer of material handling and construction equipment, has unveiled its all new BS-V(CE-V) AX124 Backhoe Loader at Bauma Conexpo 2024 setting new standards for sustainability, performance, and efficiency.

ACE Unveils Next-Gen BS-V(CE-V) Backhoe Loader at Bauma Conexpo 2024

The all new AX124 BS-5(CE-V) Backhoe Loader powered by TATA 74 h.p engine is engineered to meet the stringent Bharat Stage V (BS-V)(CE-V) emission norms & comes with a fresh new styling boasting of new bold grill, muscular bonnet & premium cabin. The machine delivers’ exceptional fuel efficiency and lower emissions, positioning ACE at the forefront of sustainable construction solutions.

ACE Unveils Next-Gen BS-V(CE-V) Backhoe Loader at Bauma Conexpo 2024

Sorab Agarwal, Executive Director, ACE, said, “The unveiling of our all new BS-V(CE-V) AX124 Backhoe Loader marks a defining moment in ACEs journey toward innovation and sustainability. The new backhoe loader not only delivers 15% better fuel efficiency but also 15% higher output per litre of fuel consumption. The new generation backhoe delivers on our promise of offering customers contemporary machines, high on performance & efficiency but at the right price.”

About Action Construction Equipment Limited

Action Construction Equipment Limited was established in 1995 by Mr. Vijay Agarwal, a technocrat, with over 50 years of industry experience and is run by a team of experienced professionals. ACE is an established and reputed brand with a significant presence across diversified sectors like Construction, Infrastructure, Manufacturing, Logistics and Agriculture. The company is the world’s largest Pick & Carry cranes manufacturer with over 63% market share in the Mobile cranes segment in the country and a majority market share of more than 60% in Tower Cranes segment domestically. Listed on the NSE and BSE highlights its market prominence and financial stability. ACE’s dedication to excellence has been acknowledged through numerous prestigious awards, including Indias Top 100 Wealth Creators by Fortune Magazine, India’s Top Challengers 2022-23 Award at the 21st Construction World Global Award, and the Bestseller in Tower Cranes Award at the Equipment India Awards. The company has one of the widest sales and service networks, with over 100+ locations supported by 13 regional offices in India and also exports to over 37 countries across the Middle East, Africa, Asia and Latin America.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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