AdiGroupè and AEx Sport to Ignite India's Sports Entertainment Revolution with a Power-Packed, Bharat-First Approach in partnership with Prasar Bharati

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Ravindra Kirti Founder Mojo Patrakar
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AEx Sport, the flagship sports entertainment platform of London-based AdiGroupè, in collaboration with India’s Prasar Bharati, are charging ahead with fire in their stride. They have greenlit an out-of-the-box, eye-catching Indian storyline that fuses Bharat’s rich entertainment and cultural heritage with the raw power of wrestling and the nation’s rising spirit of nationalism, pride, equanimity, and valour. 

 

 

AdiGroupè and AEx Sport to Ignite India’s Sports Entertainment Revolution in partnership with Prasar Bharati


This is not just a refresh. It is a reinvention. A person closely associated with one of the content providers revealed that this is a high-impact, Bharat-first vision designed to resonate deeply, inspire passionately, and dominate the Indian sports entertainment landscape to satisfy world’s largest and pickiest millennial and Gen Z demographic with a compelling storyline that could truly capture the pulse of Indian audiences for multiple seasons. They also claim it has the support of grassroots basis in-depth outreach to organizations across urban, semi-urban and rural India. 


AEx SPORT and Prasar Bharati has also been evaluating for several months a proposal from Australian-originated GLW for this upcoming India-centric sports entertainment content. Sources reveal that a rigorous review fueled by in-depth market research and direct stakeholder consultations exposed critical gaps in GLW’s concept. Its outdated, West-first legacy-driven approach was simply out of touch with the dynamic, evolving demands of India’s sports and entertainment ecosystem. Sources say AEx Sport and Prasar Bharati have officially dropped the GLW concept despite GLW’s aggressive pitching, as it is said their out-of-touch proposal has no place in the evolving roadmap. 


AEx Sport and Prasar Bharati is said to be doubling down on its new property’s identity as a proudly homegrown powerhouse, crafting content that reflects India’s realities, celebrates its athletic grit, and meets sky-high viewer expectations every day for 40 weeks. 

 

This forward-looking direction, insiders say, underscores a commitment to building a proudly Indian sports entertainment ecosystem, one that is original, ambitious, and aligned with the nation’s rapidly evolving viewer landscape.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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