Blue Dart Launches Instant Digital Account Opening Platform

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Ravindra Kirti Founder Mojo Patrakar
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Blue Dart Express Limited, South Asias premier express air and integrated logistics company, today announced the launch of its Digital Account Opening (DAO) Journey. This new digital platform offers an instant self-onboarding solution, empowering businesses of all sizes to open accounts and start shipping with Blue Dart in just 10 minutes.

L-R: Dipanjan Banerjee, CCO, Blue Dart; Balfour Manuel, MD, Blue Dart; Manoj Madhavan, CIO, Blue Dart; Pablo Ciano, CEO, DHL eCommerce; and Ryan Hunter, CCO, DHL eCommerce

The DAO platform will power businesses and fuel their growth by enabling them to open accounts anytime, anywhere, through a seamless five-stage digital journey: profile creation, plan selection, KYC verification, Aadhaar-enabled agreement signing, and prepaid card recharge. Once complete, customers can immediately begin shipping using their Digital Prepaid Card (DPC), while every interaction is intelligently tracked and supported in real time by Blue Dart’s system.

To make the onboarding process more engaging, customers gain early access to Blue Dart’s customer dashboard, offering control of the company’s tools and services to enrich a customer’s shipping experience. Post onboarding, they can choose from three pre-defined shipping plans or opt for a customized plan tailored to their business needs.

Commenting on the launch, Dipanjan Banerjee, Chief Commercial Officer, Blue Dart Express, said, “The launch of our Digital Account Opening Journey marks a pivotal step in simplifying logistics for businesses of every scale. By reducing onboarding time from days to minutes, we are empowering MSMEs, e-commerce sellers, and growing enterprises to ship faster and more seamlessly. This innovation reflects our commitment to digital transformation, customer-centricity, and future-ready logistics solutions.”

The DAO Journey is now live at www.bluedart.com. Businesses can easily access the platform via the ‘Open Your Account’ section on the website and start shipping instantly. Successful sign-ups also receive a digital welcome kit, underscoring Blue Dart’s commitment to transparency and trust from the very first step. With this launch, Blue Dart continues to strengthen its position as the Provider of Choice, leading with technology-driven innovations that simplify shipping and deliver excellence at every step.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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