Hotfoot Technologies Powers Jana Small Finance Bank’s Digital Transformation with Launch of Used Car Loan Origination Platform

Jana Small Finance Bank (Jana SFB) and Hotfoot Technology Solutions today announced the successful launch of Jana SFB’s Used Car Loan Origination System, powered by Hotfoot’s flagship Rapid.ai LOS Platform. This important milestone marks a new era in Jana SFB’s digital transformation, delivering a seamless, end-to-end digital journey for customers seeking affordable pre-owned vehicle financing.

Through this partnership, Jana SFB is now able to provide customers’ a fully-digitized, automated loan origination experience that brings together all stakeholders on a unified platform. The system eliminates manual dependencies and introduces industry-leading turnaround times in processing and disbursement. Enhanced by Hotfoot’s proprietary “WiseEngine” Business Rule Engine and 50 ecosystem integrations, the platform automates decision-making steps and embeds robust risk validations at every stage, ensuring transparency, compliance, and customer trust across the loan lifecycle.

Jana SFB can now automate valuation, documentation, collateral creation, and post-disbursement management, delivering a frictionless and scalable solution. This advanced foundation was delivered in record time-just 12 weeks from project kickoff to go-live-demonstrating both organizations’ commitment to swift, impactful innovation.

Ashish Saxena, Chief Information and Digital Officer at Jana Small Finance Bank, said, “The launch of this platform is a key step in Jana SFB’s vision to expand affordable credit access for families and small businesses, enabling smart mobility choices responsibly and compliantly. With Hotfoot Technologies as our partner, we have enabled both straight-through and assisted journeys, making the solution future-ready and adaptable to evolving customer needs. This collaboration strengthens our commitment to delivering faster, smarter, and customer-centric loan experiences at scale.”

According to Vivek Naidu, Founder & CEO,“The used car financing market is growing rapidly, and digital-first journeys are critical to meeting customer expectations. Through this partnership with Jana SFB, we are delivering not only speed and efficiency but also setting new benchmarks in transparency, compliance, and customer trust. This go-live is a clear example of how technology can drive meaningful impact in financial services-creating journeys that are efficient, agile, inclusive, and future-ready.”

About Hotfoot Technology Solutions

Hotfoot is an enterprise-fintech that leverages domain expertise, technology, machine learning, classical & generative AI, to deliver highly efficient processes for the BFSI industry. Founded in 2016, the company has a blend of bankers and technology experts offering solution-excellence in the lending domain. Its flagship product – Rapid.ai, incorporates workflow and decision automation, and also incorporates AI/ML models for risk management & fraud control, while incorporating paper-less journeys for all kinds of retail and MSME loans.

For more details, please visit www.hotfoot.co.in

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.