Karan Aujla Joins Sony India, Elevating the Ultimate Audio Experience

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Ravindra Kirti Founder Mojo Patrakar
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Sony India today announced renowned music sensation Karan Aujla as the new brand ambassador for its audio product category, reinforcing its commitment to delivering premium sound experiences that let consumers enjoy music in its purest form. The campaign featuring Karan Aujla goes live today, marking the beginning of a multi-faceted promotional campaign across various digital platforms, outdoor activation and retail presence.

Karan Aujla joins Sony India, elevating the Ultimate Audio Experience

Sony India’s Audio brand ambassador Karan Aujla said, “Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audience.”

Sunil Nayyar, Managing Director of Sony India, expressed his enthusiasm about the new partnership, stating, “Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with audience and passion for high-quality sound, makes him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere.”

This announcement comes at a time when Sony India is expanding its portfolio under the ULT Power Sound sub-brand, which was launched in 2024. ULT Power Sound is built for music lovers, producing powerful, deep sound that is crafted to make your heart pulsate. The ULT products include premium headphones and wireless speakers designed to deliver an immersive experience through advanced sound technologies likenoise cancellation, deep bass and high clarity. The response to ULT products has been overwhelming, with a 2X year-on-year growth.

About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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