Laga Chakka, Toh Inaam Pakka – Zupee Turns IPL 2025 Sixes into Winning Moments

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Ravindra Kirti Founder Mojo Patrakar
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  • Zupee’s ‘Extra Winnings’ campaign makes IPL 2025 more interactive and rewarding than ever

  • Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo

  • Cricket legends Harbhajan Singh, K. Srikanth, and Jatin Sapru bring the campaign to life through humorous and relatable ad films

Zupee, India’s leading online skill-based gaming platform, is elevating the excitement of IPL 2025 with its ‘Extra Winnings’ campaign, featuring the ‘Laga Chakka Toh Inaam Pakka’offer for sports fans across the country. In both cricket and Ludo, a six is a game-changer – fueling excitement and triumph, Zupee Ludo is owning the ‘Super 6’ moment in IPL, making every six a rewarding opportunity on the Zupee Ludo app.

Zupee

As an Associate Sponsor of IPL on Star Sports, this is Zupee’s innovative approach to fan engagement, where media, creative strategy, and product innovation seamlessly integrate to create a truly immersive experience. During every live IPL match, each six hit on the cricket ground will trigger a virtual cricket ball on the Zupee app, allowing users to unlock exciting rewards, exclusive bonuses, and special prizes in real time. By owning the ‘Super 6’ moment in IPL, Zupee is strategically leveraging contextual messaging, real-time in-app rewards, and high-impact brand visibility to maximize engagement and recall.

To amplify the campaign’s impact, Zupee has teamed up with cricketing legends Harbhajan Singh, K. Srikanth and renowned sports presenter Jatin Sapru to engage & entertain fans through a series of relatable and humorous ad films that celebrate the spirit of cricket. The videos draw a clever parallel between the defining moments of cricket and the excitement of playing online ludo, cementing Zupee as the ultimate destination for fans who live and breathe the game. Whether a fan is celebrating a six, holding breath before a toss, or missing the action on a rainy day, they can keep the excitement alive by playing on Zupee.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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