Mars Collaborates with Iconic Tinkle Comics to Promote Compassion for Pets and Pet-Nutrition Basics on Children's Day

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Ravindra Kirti Founder Mojo Patrakar
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This Children’s Day, Mars has partnered with Tinkle Comics, one of India’s most iconic and engaging children’s magazines, to spark conversations among young readers about compassion, empathy, and the basics of responsible pet parenting. The collaboration aligns with Mars’ Young Angels programme for kids and the brand’s broader mission to create a Better World for Pets.

 

Mars Collaborates with Iconic Tinkle Comics

 

For over four decades, Tinkle has entertained and educated children through characters that blend humor and heart. Known for making learning relatable, it offers a trusted way for kids to explore big ideas in simple, meaningful ways. In this collaboration, Mars brings together Tinkle’s storytelling strength with its scientific understanding of pet care to help children learn how to feed their pets responsibly.

 

In the special-edition story, beloved character Shambu takes on a new adventure while caring for his niece, Sia. What begins as a light-hearted afternoon becomes a fun lesson on why pets need food specially made for them and how right nutrition is essential for showing them love and care. The story gently introduces young readers to concepts like complete and balanced diets, safe interaction with pets and everyday empathy, all through storytelling that children naturally connect with.

 

To bring these lessons to life, Mars, in partnership with STRAW India (Stray Relief and Animal Welfare), conducted interactive storytelling and painting workshops with students of Jyothi Kendriya Vidyalaya School in Bengaluru. The sessions encouraged children to express compassion through art while learning how to interact safely with community animals. A similar engagement was held for children of Mars associates in Hyderabad, creating a shared platform for families to discuss kindness, pet care, and the importance of balanced nutrition for pets.

 

Vasanthi Kumar, Co-founder & Managing Trustee, STRAW India, added, “Our collaboration with Mars on Tinkle partnership reflects our shared belief that compassion and awareness must start young. Through storytelling and creative workshops, we’re helping children build empathy for animals and understand the basics of pet nutrition.”

 

This collaboration between Mars and Tinkle represents a blend of education, empathy, and science, using storytelling as a bridge to nurture responsible, kind, and informed pet lovers of tomorrow.

 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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