Last week, Parimatch, the #1 global gaming platform, turned up the volume with the LAKHY Crew Drive-a high-energy roadshow that roared through the streets of Lucknow. Just ahead of the Indian T20 League final, fans were treated to a wild surprise: an up-close encounter with Parimatch Brand Hero, LAKHY THE TIGER.
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Parimatch LAKHY Crew Lights Up Lucknow City
Held on May 25, the thrilling 35-kilometer roadshow lit up Lucknow. It spanned six iconic city landmarks-Rumigate, the Imambara (including the Clock Tower), Sharmachai, Janeshwar Mishra Park, Ekana Stadium, and Ansal-with each stop turning into a vibrant fan fest, bringing the spirit of cricket to life on the streets.
Four brand promoters, each representing LAKHY THE TIGER, led the campaign atop a sleek, Parimatch-branded open jeep. Dressed head-to-toe in yellow-and-black costumes and helmets-the brand’s signature colors-they kept the Parimatch flag waving proudly as they cruised through the city, stopping at each location to engage with passersby.
People were invited to scan a QR code and register on the Parimatch platform for a chance to draw a ticket from the lottery drum and instantly win branded Parimatch shoppers or panama hats. There was also another way to grab branded merch-by following the Parimatch Instagram account.
The electrifying drive wasn’t just about giveaways-it was about creating memories. At every stop, people gathered to take photos, vibe with the LAKHY crew, and enjoy the festive cricket atmosphere.
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Reflecting on that day, LAKHY THE TIGER roared a powerful message for the crowd, “ROARRR! Lucknow, you brought the heat-and I brought the roar! From every corner, I felt your passion. Let’s carry that energy forward-log in to Parimatch, back your favourites, and win like true champions! The tournament’s not over till the last ball is bowled-so gear up and claim your glorrry!”
But the fun and prizes don’t stop there-you still have a chance to join the fabulous “JEET KA TYOHAAR” Grand Tournament, Parimatch‘s biggest celebration of the Indian T20 League. With a massive total prize fund of Rs. 5.8 crore, there’s still a Porsche Cayenne up for grabs, along with Dyson and Apple tech gadgets, gold, premium fashion prizes, and much more. Join the Tournament and make your predictions before it’s too late-this is your moment to win big!
