Sanrio Puroland (Tokyo) Launches New Parade to Celebrate its 35th Anniversary

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Ravindra Kirti Founder Mojo Patrakar
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Sanrio Puroland (Tama City, Tokyo; “Puroland”), a fully indoor theme park operated by Sanrio Entertainment Co., Ltd. (headquarters: Tama City, Tokyo; President and CEO: Aya Komaki), celebrated its 35th anniversary on December 7, 2025, and debuted its new main parade, The Quest of Wonders Parade. The story begins with Hello Kitty finding a mythical book about a “treasure that brings eternal happiness.” Cinnamoroll, Pompompurin, Kuromi, and their friends set off on a delightful adventure in search of this “treasure of happiness.” The parade is an immersive experience featuring sparkling illumination, enchanting music, splendid floats and costumes, and Wonder Ribbon Lights—props held by guests.
 

Sanrio Puroland (Tokyo) Launches New Parade to Celebrate its 35th Anniversary
 

As a fully indoor theme park, Puroland offers an enjoyable experience year-round, unaffected by weather, temperature, or humidity, giving parents peace of mind when visiting with small children. The park allows guests to immerse themselves in the world of Sanrio through live shows and attractions. Puroland also presents the musical KAWAII KABUKI Momotaro by the Hello Kitty Troupe, which blends the “kawaii” charm of Sanrio characters with traditional Kabuki theater, and beyond words, a non-verbal show featuring My Melody and Kuromi that transcends language barriers for audiences of all ages and nationalities.

The Sanrio Character Park Harmonyland (“Harmonyland”) in Hiji Town, Oita, is a beloved outdoor theme park where guests can enjoy character greetings and seasonal shows while surrounded by Oita’s natural beauty. In July 2025, Harmonyland opened a new greeting facility, CHARACTER GREETING FUN STUDIO, where My Melody and other beloved characters greet guests in a photo studio-style setting for memorable photo sessions and friendly interactions.
 

Puroland exterior view (top left); KAWAII KABUKI Momotaro by the Hello Kitty Troupe (bottom left); Harmonyland exterior view (top right); CHARACTER GREETING FUN STUDIO (bottom right)​
 

Links
Sanrio Puroland official website: en.puroland.jp/language
Sanrio Character Park Harmonyland official website: www.harmonyland.jp


*When using image materials, please be sure to include the copyright notice.
© 2025 SANRIO CO., LTD. TOKYO, JAPAN Copyright: Sanrio Co., Ltd.

*Images are for illustrative purposes only.
*The content of this release, including images, is current as of December 9, 2025, and may be subject to change.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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