Signify Takes Over Mumbai: Celebrates Ganesh Chaturthi with Millions of Devotees

  • Transforms the iconic Bandra-Worli sea link with festive glory

  • Installs Ecolink fans at Lalbaugcha Raja to enhance devotees’ comfort

In a grand tribute to the vibrant festivities of Ganesh Chaturthi, Signify (Euronext: LIGHT), the world leader in lighting, has launched innovative initiatives that celebrate devotion, prosperity, and culture with unparalleled enthusiasm. As millions across Mumbai seek Bappas blessings, Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal, offering comfort and relief to devotees who visit the pandal during this ten-day celebration.

Signify celebrates Ganesh Chaturthi at Lalbaughcha Raja

Amplifying the festive spirit across Mumbai, Signify has also illuminated the Bandra-Worli Sea Link with a vibrant lighting display, a symbolic tribute to Mumbai’s rich cultural heritage and the joyous spirit of the festival. In line with Signify’s #BrighterLifeBetterWorld vision, this unique installation is a testament to the brand’s commitment to bringing the best of innovation to India, blending in the festivities, devotion, prosperity, and heritage.

Signify illuminates Bandra-Worli Sea Link

Talking about the Ganesh Chaturthi campaign, Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR, Signify Greater India, said, “At Signify, we believe that every celebration is a moment to connect innovation with intention and technology with tradition. Festivals like Ganesh Chaturthi remind us of the values that bring people together and celebrate with the entire community. Our campaign this year, from Bandra-Worli Sea Link to Lalbaugcha Raja, reflects our #BrighterLivesBetterWorld purpose creating meaningful impact through the power of light. As we celebrate with millions across Maharashtra, we remain committed to blending technology with tradition in ways that enrich lives and strengthen communities.

Launched this summer, the innovative range of Ecolink fans offer high-speed performance, superior air delivery, and energy-efficient technology. Powered by BLDC technology, AiroElevate, AiroQuad, AiroGeometry, and AiroJewel have set a new benchmark in the premium fans category across India. With these Ganesh Chaturthi specific initiatives, Signify reaffirms its commitment to culture, tradition, community wellbeing, and using the power of light to enhance everyday experiences.

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.