Hyderabad – Feb 3rd 2026 | Spice Lounge Food Works Ltd (BSE: 539895) | Spice Lounge Food Works Limited announced that XORA World, its cultural and experiential events platform, will host a landmark music event celebrating 50 years of Maestro Ilaiyaraaja, one of India’s most iconic and influential composers. The large-scale event will be held on 28 March 2026 at Gachibowli Stadium, Hyderabad.
XORA World is a proprietary platform of Rightfest, a wholly owned subsidiary / group entity of Spice Lounge Food Works Limited. The event marks a significant milestone for XORA World and reflects the Company’s strategic expansion into experience-led consumer platforms alongside its core food and beverage businesses.
Maestro Ilaiyaraaja has composed over 7,000 songs across a remarkable five-decade career, creating music for thousands of films in multiple languages. His work resonates across generations, firmly establishing him as an exceptional cultural icon with enduring appeal. Hosting this special event underscores XORA World’s ambition to curate high-impact cultural experiences on a national scale.
Strategic Context and Business Relevance
The Company has been consciously expanding its operating canvas beyond traditional restaurant formats into adjacent experiential and lifestyle verticals, including curated cultural events and live experiences, which complement its core food and beverage platform.
Such initiatives are intended to:
- Strengthen the Company’s direct-to-consumer engagement capabilities
- Build proprietary platforms with strong cultural and emotional resonance
- Create high-visibility consumer touchpoints across key urban markets
- Enhance brand recall and ecosystem synergies across the Company’s businesses
Commenting on the development, Mr. Mohan Babu Karjela, Chairman & Director of Spice Lounge Food Works Ltd, said:
“Maestro Ilaiyaraaja is not just a musician, he is a cultural institution whose work has shaped generations. Celebrating his 50-year journey is a rare and prestigious opportunity. For XORA World, this represents a defining milestone, demonstrating our ability to build large-format, culturally resonant platforms. For Spice Lounge Food Works, it reinforces our vision of creating consumer-facing lifestyle ecosystems that extend beyond food into experiences, culture and community.”
