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Superplum Launches Innovative Mango Packaging in India to Enhance Food Safety and Product Authenticity

Superplum unveiled its innovative mango packaging solution, designed to elevate food safety, traceability, and consumer confidence. This latest innovation features individual mangoes sealed in tamper- proof pouches with scannable QR codes. Backed by India’s most modern supply chain, Superplum continues to set farm-to-retail excellence.

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Superplum Launches Innovative Mango Packaging in India

The Indian mango market has long grappled with mis-selling with incorrect sourcing information and the use of harmful ripening agents like carbides.

Superplum’s innovative approach tackles these problems head-on. Superplum’s mango sourcing spans 8 states and includes 11 premium mango varieties. With its digital supply chain, Superplum ensures full traceability and quality control from farm to retail. Each mango is ripened safely in the company’s advanced facilities, free from unsafe chemicals, and sealed in a pilfer-proof pouch to guarantee it reaches consumers untampered and authentic.

By scanning the QR code on each pouch, customers can verify the mango’s origin, view pesticide test results, and confirm they’re enjoying genuine Indian varieties-eliminating doubts caused by misidentification or misleading labelling. “The mango industry has been plagued by inconsistency and safety concerns for too long,” said Manasvi Khandelia, Manager (Sales Planning) at Superplum. “Our cutting-edge packaging and supply chain expertise ensure that consumers get exactly what they pay for: safe, authentic, and delicious mangoes.”

The mango pouches are now available in retail stores across Delhi and Bangalore, marking a significant step forward in Superplum’s mission to revolutionize the fruit industry.

About Superplum
Superplum is an Indian agritech company revolutionizing the fresh fruit industry with a fully digital innovative supply chain. By partnering directly with farmers across India, Superplum delivers high-quality, safe-to-eat fruits to consumers in India and to retailers globally. With a focus on sustainability, transparency, and taste, Superplum is committed to enhancing the fruit-buying experience while uplifting Indian agriculture.

For more information: info@superplum.com.

Instagram: www.instagram.com/thisissuperplum.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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