Atul Launches Three Innovative Crop Protection Products for Indian Farmers

Atul Ltd (Atul) introduces three proprietary crop protection products – Mylonis, Salix Gold and Tikadis – to enhance crop productivity and advance sustainable farming practices in India. The newly launched product portfolio comprises a seed treatment solution for oilseeds and soybean, an advanced fungicide formulation for rice and a premium technical-grade herbicide for rice cultivation. These innovations address critical gaps in disease management, pest control and weed management for major crops – factors that directly influence agricultural yields and farmer profitability. 

 

Atul unveils three novel products developed in-house

 

 

Mylonis: comprehensive disease management for rice
Mylonis, a patented fungicide combining Azoxystrobin, Isoprothiolane and Mancozeb, is to tackle the most challenging diseases in rice – sheath blight, blast (including multiple strains), and grain discoloration. Beyond disease suppression, Mylonis strengthens plant health, enhances grain quality and supports resistance management strategies, making it an invaluable choice for rice farmers throughout India.


Salix Gold: precision weed control for rice cultivation
Salix Gold reflects the advanced manufacturing capability of Atul in high-purity technical grade production. This 2,4-D sodium salt–based water-dispersible granules formulation provides post-emergence weed control, effectively targeting broadleaf weeds and sedges in rice production systems across India. While currently focused on domestic markets, the Company is actively exploring commercial opportunities in select international regions.


Tikadis: early-stage protection for legume and oilseed crops
Tikadis, a patented seed treatment formulation, combines Azoxystrobin, Carbendazim and Thiamethoxam to deliver day-one defence against soil-borne pests and pathogens in groundnut and soybean. Field trials demonstrate that Tikadis promotes robust seed germination, strengthens root nodule development for improved plant vigour and ensures uniform pod development.


About the Company
Founded in 1947 by a legendary Kasturbhai Lalbhai, Atul Ltd (Atul) is an integrated chemical company in India with an annual revenue of Rs. 
7,000 cr plus. The Company manufactures 900 products and 400 formulations. The production facilities of Atul and its associate, joint venture and subsidiary entities are located at Ambernath, Ankleshwar, Jodhpur, Panoli, Tarapur and Valsad in India and Somerset in the UK. It has established subsidiary companies in Brazil, China, Germany, Ireland, UAE, UK and USA to work closely with its customers and enhance the breadth and depth of its businesses. While the businesses of Atul since inception have been based on B2B model, the Company has two start-ups (now 15 plus years old) based on B2C model and is endeavouring to grow their presence in India and international markets. 

The Crop Protection-Retail business of Atul has a presence across the country and provides crop care solutions for major crops, such as corn, cotton, paddy, soybean, sugarcane, wheat and a range of fruits and vegetables. Its product portfolio comprises 59 brands and 71 formulations, including the best-selling brands such as Zura, Sindica, Salix, Rymix, Rhyzo, Loxo, Cyno and Amsac.

Previous articleCloudThat Tops Microsoft's Global Top 100 MCTs List with Highest Trainer Representation
Next articleSingapore's Gardens by the Bay Unveils Two New Disney-Themed Experiences For Families
Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.