1win Signs Boxing Champion Canelo Álvarez as Brand Ambassador During Super Middleweight Comeback

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Ravindra Kirti Founder Mojo Patrakar
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1win proudly announces its new global partnership with boxing superstar Canelo Alvarez. The news comes as Alvarez gets ready to face undefeated contender William Scull in a bout for the IBF super middleweight title.

Boxing Champion Canelo Álvarez
Boxing Champion Canelo Álvarez

1win Welcomes Canelo Alvarez As Brand Ambassador

Canelo Alvarez already holds the WBA, WBC, and WBO belts. A win over Scull would make him reclaim the IBF belt and become the undisputed champion in his division.

With this deal, 1win steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport.

“When we talk about champions, we talk about people like Saul Alvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions – and still hungry for more. A legend in and out of the ring-and now, the official ambassador of 1win,” said the Owner and CEO of 1win in his statement posted on Telegram.“Not just because he’s a legend, but because his mindset-focus, discipline, drive-is exactly what we believe in. The fight on May 3 will mark a new chapter in his journey-and I’m proud that we’ll be writing it together.”

Boxing Champion Canelo Álvarez as Brand Ambassador

Canelo Álvarez brand ambassador
Alvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win-a global brand estчablished for champions. Just like in boxing, success takes focus, strategy, and passion-and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises!”

Alvarez joins 1win’s growing roster of global ambassadors, including cricket star David Warner and actor Johnny Sins. Earlier in April 2025, the brand collaborated with MMA icon Conor McGregor, reaffirming its commitment to engaging with the worlds top talents across sports and entertainment.

About 1win

Founded in 2016, 1win has grown into a major player, operating across Asia, Europe, the CIS, Latin America, and Africa. The platform offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with cricket legend David Warner and actor Johnny Sins as its brand ambassadors.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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