India's Naturally Made Apple Cider, ANIMAL, Wins Gold in the Blind Tasting Category AT Spiritz 2025

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Ravindra Kirti Founder Mojo Patrakar
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ANIMAL, India’s first 15% Apple Cider crafted with Himalayan apples, has won the Gold Medal in the Blind Tasting Category at the Spiritz Conclave & Achievers’ Awards 2025. Made by the Indian Wine Company (IWC), ANIMAL is known for being naturally fermented, no added ENA (Extra Neutral Alcohol), and no expiry date: making it one of the most naturally crafted drinks available in India today.

 

Moksh Rajpal and Divesh Gupta receives award in the blind tasting category at Spiritz 2025

 

The Spiritz Awards recognise the finest beverages in India for their taste and quality. Winning Gold in a blind tasting, where judges don’t know which brand they are sampling, proves the authentic flavour and natural quality of ANIMAL.

 

Every sip of ANIMAL comes from apples from Himachal Pradesh. Made through a natural fermentation process.

 

“ANIMAL is not just a drink but  a promise of purity,” said Moksh Rajpal, Chief of Staff, Indian Wine Company. “We wanted to create something that feels real, honest, and proudly Indian. It’s made for everyone who loves great taste without compromise.”

 

This achievement not only cements ANIMAL’s place within the fraternity, but also highlights the rise of Indian-origin, innovation-led brands redefining global quality benchmarks. With its distinctive 15% cider composition and unapologetically bold character, ANIMAL is spearheading a new era of experimentation and craftsmanship in the Indian beverage space, one where local ingredient meets international standards.

 

At a competitive price, ANIMAL offers consumers a drink that’s both premium and natural, blending India’s richness with world-class quality. Whether you’re celebrating, relaxing, or sharing moments with friends, ANIMAL stands apart as the drink that’s naturally perfect, and perfectly natural.

 

About ANIMAL

ANIMAL is India’s first 15% Apple Cider, made from Himalayan apples. Naturally fermented and NO ENA. Born in India and crafted by the Indian Wine Company (IWC), ANIMAL is made for those who value purity, taste, and authenticity in every sip.

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Ravindra Kirti Founder Mojo Patrakar
Ravindra Kirti Founder Mojo Patrakar
http://mojopatrakar.com/
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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