Koyal.AI Debuts in Waves 2025, to Redefine Music Videos Using Generative AI

Koyal, a next-generation GenAI audio-to-video storytelling platform, was seen live in action in the series of music videos launched during the inaugural day at the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai.

Veteran Actor Anupam Kher with music maestro AR Rahman during the launch of Koyal AI (Audio to Video story telling AI) in WAVES Summit in Mumbai

Koyal transforms audio tracks into rich, emotive video narratives using state-of-the-art AI models that extract emotions, context, and storytelling elements directly from music.

Playback singer and composer Shankar Mahadevan and Music maestro A.R. Rahman have collaborated with Koyal in making and supporting the video creation for the Waves Album. The collaboration also features artists Ricky Kej and Meet Brothers. This project highlights Koyal’s unmatched ability to transform audio tracks into rich, emotive video narratives using state-of-the-art AI models that extract emotions, context, and storytelling elements directly from music. With its multimodal AI suite and state-of-the-art (SOTA) character consistency, Koyal is setting new benchmarks for how artists and creators visualize their work.

Speaking about the AI application, Founders of Koyal, the sister-brother duo Gauri Agarwal and Mehul Agarwal, graduates of MIT and Carnegie Mellon University, with research experience at Meta said, “With its multimodal AI suite and state-of-the-art (SOTA) character consistency, Koyal is setting new benchmarks for how artists, creators and production houses can visualize their work. Koyal is here to democratize storytelling. Our technology reduces cost, time, and effort while empowering to visualize their music and stories in all formats like never before.”

Koyal eliminates traditional barriers of cost, time, and complexity, enabling musicians, podcasters, and brands to effortlessly generate studio-quality videos at scale.

Koyal proprietary personalization engine, CHARCHA, presented at NeurIPS 2024, underpins its video generation magic – ensuring contextually aware and artist-specific outputs. Already working with partners such as Universal Music India, Grammy/Oscar-winning artists, 101India.com and US Premier League, Koyal is poised to disrupt the global content creation space.

The first World Audio Visual & Entertainment Summit (WAVES), a milestone event for the Media & Entertainment (M&E) sector, is being hosted by the Government of India in Mumbai, Maharashtra, from May 1 to 4, 2025.

For more information, visit koyal.ai.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments.In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing.With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC.On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues.Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.